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In today’s market place, individuals have a limited attention span and hectic schedules force readers to limit their daily information intake to only the essentials.
Here are few questions to help you decide if an electronic newsletter makes sense for your business.
- Are you presenting critical information that impacts someone else's bottom line? (ie: new legislation, new processes or development or important news about your industry)
- Do you have a special promotional offer? Discounts and sales make great newsletters because the text is limited and the offer is prominently displayed.
- Are you positioning yourself as a “thought leader” with your industry? If so, an eZine may be the perfect avenue for you to promote your brand and your resources.
Although more expensive, printed newsletters are sometimes easier and more effective
for the following reasons:
- The document can be viewed at the leisure of the reader.
- It physically sits in a work in-box as a frequent reminder.
- It can be taken anywhere on the go, which benefits frequent travelers.
As you consider whether or not an electronic newsletter is the right choice for your business, consider these thoughts and let us know if we can be of assistance in your evaluation process.
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